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Ok, I’ll bite. I think that customer service investment is a really good sign as well. On the other hand, I bought a bunch of stocks based on the “It’s a good place to work” theory. None are making any money.
But wait, there's more
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See you’re strategy is wrong. “It’s a good place to work” and having high customer satisfaction scores are not necessarily the same thing. You’re looking for “it’s a good place with which to do business.”
It is entirely possible that a company could be a great place to work and have abysmal customer service, which means it would be a poor stock purchase according to this article.
In addition, I can’t apostrophocize properly. I also make up words.
These were two different theories. But mine was much less well researched.