They say the devil is in the details. Sometimes subtle details are a place to shine.

I was reading notes on a lecture by the great Joshua Schachter, developer of Del.icio.us, when I was thunderstruck by a detail.

You have to speak the user’s language. “Bookmarks” are what you call them if
you use Netscape of Firefox – most users these days know the term “favourite”
instead. Half of his population (? users) didn’t know what a bookmark was.

It is true: